STRUSS

Blond Revolution

As an already consolidated brand in the hair industry, Truss was looking for a videographer and video editor to work with to launch their Blond Revolution collection in Spain, and there I was, ready to deliver.

I worked alongside Edu, my trusty gaffer and tech specialist.

We designed the lighting set-up, storyboard, filming strategy and guidelines to create reels with influencers.

We also created an extensive tutorial on how to use the products and the main dish in this menu: the video ad for the collection.

The final results: a reel for each influencer and educator (specifically designed to fit their personality).

An eye-catching and dynamic ad to launch the collection, and a tutorial with the shooting and editing characteristics needed to set a precedent in their visual identity.